Kent Carmichael
VP, Creative Director - Writer | Specialties: Earned, Social, 360, Broadcast | kent.carmichael@gmail.com
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Brooks Running - The Big Endorsement - 360 Campaign

The Biggest Endorsement Deal in Sports History

The Biggest Endorsement Deal in Sports History

Brooks is committed to supporting all runners, not superstar athletes. So they launched the largest endorsement deal in sports history with thousands of legally binding contracts.

Brooks is committed to supporting all runners, not superstar athletes. So they launched the largest endorsement deal in sports history with thousands of legally binding contracts.

The Brooks Big Endorsement

The Case Study

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Social Media Tool Kit

Social Media Tool Kit

Newly signed athletes uploaded their photo and got an official Brooks Athlete number.

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